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Patience Larkin. Add phonetic spelling Cancel. You are not logged in.. He is the founder of Facebook. Chairman, chief executive, and co-founder of the social networking website Facebook. Pauline Breitenberg. Add a meaning Cancel. Wiki content for Mark Zuckerberg Mark Zuckerberg. Mark Zuckerberg book club. Jasper Quitzon. Polly Doyle. Gavin Little. Mark Zuckerberg on Breonna Taylor's death: "No one in the system is held accountable".
Dion Rohan. Mark Zuckerberg won't 'apologize for wearing too much sunscreen'. Maye Robel. Add a sentence Cancel. Mark Zuckerberg should be in sentence. Hyun Kwak. Ananya Nagy. Lexi Wolf. But Attorney General William Barr over.. View article Vanity Fair. We have a se.. View article ELLE. View article The Hollywood Reporter. It goes across all of this. The metaverse is going to be both future platforms and social experiences.
The higher-level piece is that Facebook is the iconic social media brand. We think that makes us different from the other companies because everyone else is trying to work on how people interact with technology, where as we we build technologies so that people can interact with each other. On a more functional and technical basis, I think that there was just a lot of confusion and awkwardness about having the company brand be also the brand of one of the social media apps.
When people wanted to go sign into their Quest, we wanted them to sign in with their Facebook account because we wanted to have a single identity or account system for the company. Google has that, Apple has that. Microsoft has it. So from a functional perspective, I thought it was very important to have that. I think just having a different identify for that is important. I formally kicked off the project earlier this year. It was a little over more than six months ago.
Is there a restructuring component of this functionally with how the organizations report to people as well? Or is it more just the brand? There is the brand. There will be the account system. You said you started this formally about six months ago. Is it at all a reaction to the brand baggage and the brand tax you guys sometimes refer to internally that Facebook has, and just wanting to distance from that? Or is it really more just looking ahead?
We started well before the current cycle [of bad news]. I think the current cycle clearly had nothing to bear on this. I think sometimes you just have to keep pushing forward. And these are conversations that we sort of had inside the company I think going back to, like , ever since Instagram and WhatsApp joined and we became a family of apps. There was a little bit of an inherent awkwardness to having the company named after one of them. I never really considered it when I thought the primary thing that we were doing was social media, because Facebook was and still is the iconic social media brand.
So it always felt a little odd to me to have a brand that was supposed to stand for social media and take Facebook out of that slot and put something else in. That felt a little odd. And I know that a lot of people are gonna have questions like the one that you asked. To what extent are we running towards something versus running away from it?
And I guess all I can say is that, to me personally, it was really important that we are running towards something. But that was a basic litmus test for me. My guess is it will help with some people, but it might also be different for some people. I think more people are very excited about it. Billions of people use our products and we need to make sure we keep doing that well.
But I do think it should be exciting to people. I think, in general, the best people want to work as part of big missions.
I certainly think that the metaverse as the next chapter of the internet is going to be really exciting to a lot of the right people. Is part of this at all about setting up a way for you to change your role at the company in the coming years? Do you still see yourself as CEO and chairman in, say, five years? I think probably.
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