In both Japan and Israel where this study was repeated researchers observed that subjects encountered fewer difficulties with the more attractive machine. The attractive machine actually worked better.
A beautiful product triggers positive emotions that inform your judgment of its usability. The product does not necessarily function better, but you perceive it as functioning better because of its looks. You can define aesthetics in many ways, but it comes down to connecting thought, emotion and beauty. How something looks affects us emotionally and influences what we think about it. Does a website have a single function? The function of a blog is to communicate information. It might also be a means to deliver advertising or to generate leads to sell a service.
An e-commerce website also communicates information. It also exists to sell products. Obviously not. At the start of this post, I described the well-known scenario in which you gather requirements from a client and then proceed to design the website. Some no doubt are. How many pages will the website have? Will the content need to be updated often? Is a shopping cart needed? What are the goals of the website in the context of the overall goals of the business? Better questions seek to define what success looks like for the website.
Should the e-commerce website serve to generate leads to draw people into the physical store. Will all of those pages help drive sales, or are some plain fluff? Define your success criteria first. Think of our clock example. Will success come from function or aesthetics. What would make your website successful?
What is most critical to achieve that success. There could be any number of reasons why something exists, from chance to some broad aesthetic value and anything in between. An object can exist for reasons other than function. Mother Ann Lee — , founder of the Shaker movement in America, proposed another idea. These forces could be functional or could be aesthetic, spiritual, communal or random.
Form evolves from the holistic forces of the project—audience needs, client desires, ethical obligations, aesthetic inclinations, material properties, cultural presuppositions, and yes, functional requirements. The form evolves from the holistic forces of the project—audience needs, client desires, ethical obligations, aesthetic inclinations, material properties, cultural presuppositions, and yes, functional requirements.
Not at all. Beauty often does come from function. A building should not look like a boat or a magazine. Each has a different function, and that function helps to define what makes it successful. Pure function may not be the most important factor of success.
Focus on the relative importance of both form and function as based on your criteria for success when making design decisions. Balance form and function as needed, while letting success criteria guide your decisions. Over time, links have been added, but the page has clearly been designed around its primary function, which is search.
Other search engines at the time did not have pages that communicated a single clear function. Craigslist is perhaps the poster child for subordinating form to function. Many think the website could use a redesign , but the Craigslist faithful see no reason to change. Beautiful it is not, but the website does work. Would aesthetic considerations have made the website easier to use and made Craigslist even more successful?
The Twitter application Tweetie lacks some features that other desktop and smart-phone Twitter apps include. Tweetie users claim not to care. The program has earned its loyal audience through its beautiful design. It does what it needs to do, and some functionality has been deliberately left out to stay true to the design objectives.
Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights. Measure content performance. Develop and improve products. List of Partners vendors. Share Flipboard Email. Jackie Craven. Art and Architecture Expert. Jackie Craven has over 20 years of experience writing about architecture and the arts.
She is the author of two books on home decor and sustainable design. Facebook Facebook Twitter Twitter. Updated August 01, Key Takeaways The phrase "form follows function" was coined by architect Louis H. The Wainwright Building in St. Louis, Missouri, and the Prudential Building in Buffalo, New York, are two examples of skyscrapers whose form follows their functions.
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